The conception of medium and larger projects is based on the sum of all investigations, business decisions, planning and preparatory construction measures which are necessary to overbuild one or several lands or for preparing any other use.

Approach
• Ideas need capital and locations
• Locations need ideas and capital
• Capital needs ideas and locations

Analyses
• Market analysis
• Site analysis
• Use analysis
• Competitive analysis

Risk assessment
• Development risk
• Approval risk
• Financing risk
• Land and building risk